Business: Big Blue Digital, Dubbo

Using the catchphrase ‘tomorrow, today’, Dubbo tech company Big Blue Digital thrives on making constant evolution their point of difference.

They are always looking ahead in the digital world, and assisting clients on the best way to reach this space.

Big Blue Digital helps businesses work smarter using digital, cloud-based solutions, helping mid-market and fast growing businesses overcome issues related to:

  • Outdated or complex systems
  • Time consuming marketing work with no measurable outcomes
  • Dealing with the pace of change in the digital world

This is achieved through implementation of long-term strategies for website and systems development and design, social media and content marketing, and intelligent analytics.

They deliver profitable digital transformation to clients by building a strategy, designing the solution and managing implementation via end-to-end business consulting, website and business systems development, digital marketing including social media and content marketing.

Processes are rooted in agile development practice, undertaking both technical development and marketing programs in an iterative way, following a ‘plan, create, measure’ structure.

Starting with strategy, there are countless ways to succeed in the digital world which are weighed and measured against each client’s goals. Next is implementation that embraces and encourages continuous improvement, utilising the best skill mix for each project.

Progress is measured by tracking data and creating the best system to assist with future planning.

Big Blue Digital became operational in 2015, evolving from Bosweb Systems, which was founded in 2000.

Bosweb Systems built and maintained email marketing systems, bespoke business management systems and websites. Locally, they became firmly cemented as the ‘website people.’

However, across the rest of Australia and New Zealand, more sophisticated systems were being delivered and across the world, the landscape was changing. Building websites was no longer enough to make a significant impact in digital marketing.

Business is rarely static in the digital space so the company evolved to offer more, changing its identity to do the same.

The decision to start operations in Dubbo was initially based on lifestyle. But Dubbo’s growth and connectivity have kept pace with the business, proving that it was also an excellent strategic decision. The business is not limited by location and increased connectivity by air, road and telecommunications has been of great benefit to the business.

Situated in the Blue Ridge Business Park in Dubbo, Big Blue Digital also has staff across regional NSW and Sydney. The team has a mix of web development, digital strategy, customer service, content creation, marketing and digital analytics skills. Meet the key team members at

Big Blue Digital works with fast-growth and mid-market business and distributes direct to clients via cloud-based systems. Clients are mainly businesses who have ambitious growth targets, are actively seeking digital transformation or are medium-large sized businesses who have had change thrust upon them.

Rather than focusing on specific industries, Big Blue Digital seeks partnerships with like-minded businesses.  The company relishes the opportunity to help unlock productivity and growth for other businesses.

These include:

  • Membership-based organisations
  • Government, including local and state government
  • Professional services firms
  • Not-for-profit and healthcare
  • Travel and entertainment
  • Retail

Big Blue Digital contributes at a local, regional, national and global level through implementation of prosperous digital transformations for clients who service these markets. They recently assisted a cruise line company which works on all of these levels, in one of Australia’s growth industries.

Big Blue Digital has been a Microsoft Gold Certified partner and also has recognised partnerships with Xero, Accelo, Google, BigCommerce, Kentico, Drip and members of Squarespace Circle.

Through the Dubbo Chamber of Commerce annual Rhino Awards, the business has also achieved awards for Excellence in Business Development (2008), Excellence in Customer Focus (2009, 2010) and Outstanding Employee of the Year (2018).

In the future, the brand will continue to evolve in line with the needs of business and the trends of digital marketing. The biggest challenge and the greatest strength is the rate of change in the digital space, and the speed of client adoption compared to that pace. Being ahead of the curve and preparing businesses for the future and best practice continues to be the main aim. Unfortunately, the rate of change in digital also creates a lot of change fatigue, which can be difficult to overcome. Through education and consulting, Big Blue Digital are helping clients adopt development and marketing solutions, and see great benefit in scaling through partnership and collaboration.